This project explores the evolution of written language, tracing its journey from image to abstraction. Drawing on the research of Adrian Frutiger and Wassily Kandinsky, it investigates the perception of signs and the creation of meaning. Through a methodology inspired by the logic of the Punnett Square, the practical work systematically deconstructs and reconstructs contemporary Latin letterforms.
The result is an extensive library of typographic forms that challenge how we perceive written language, balancing the familiar and the unfamiliar. Presented as an 800+ page book, the project has been recognized with the Type Directors Club Certificate of Typographic Excellence, featured in the TDC63 Global Exhibition Tour, and awarded Best in Show at the Mediadesign Hochschule Graduate Exhibition. It was later exhibited at the Royal College of Art in the »Typographic Singularity« exhibition.
This project explores the evolution of written language, tracing its journey from image to abstraction. Drawing on the research of Adrian Frutiger and Wassily Kandinsky, it investigates the perception of signs and the creation of meaning. Through a methodology inspired by the logic of the Punnett Square, the practical work systematically deconstructs and reconstructs contemporary Latin letterforms.
The result is an extensive library of typographic forms that challenge how we perceive written language, balancing the familiar and the unfamiliar. Presented as an 800+ page book, the project has been recognized with the Type Directors Club Certificate of Typographic Excellence, featured in the TDC63 Global Exhibition Tour, and awarded Best in Show at the Mediadesign Hochschule Graduate Exhibition. It was later exhibited at the Royal College of Art in the »Typographic Singularity« exhibition.
This project explores the evolution of written language, tracing its journey from image to abstraction. Drawing on the research of Adrian Frutiger and Wassily Kandinsky, it investigates the perception of signs and the creation of meaning. Through a methodology inspired by the logic of the Punnett Square, the practical work systematically deconstructs and reconstructs contemporary Latin letterforms.
The result is an extensive library of typographic forms that challenge how we perceive written language, balancing the familiar and the unfamiliar. Presented as an 800+ page book, the project has been recognized with the Type Directors Club Certificate of Typographic Excellence, featured in the TDC63 Global Exhibition Tour, and awarded Best in Show at the Mediadesign Hochschule Graduate Exhibition. It was later exhibited at the Royal College of Art in the »Typographic Singularity« exhibition.
