Ctrl Alt

»Having worked in investment banking for many years, I knew from the start that trust and credibility would be critical for Ctrl Alt. Ele and Kevin understood this too, and we worked hard to strike a balance — building a brand that reinforced trust while also pushing boundaries from a design perspective. We also recognised that a brand is never static. It evolves alongside the business, and to this day we really make it a point to step back, reassess, and ensure the brand continues to reflect who we are and who we need to be. I’m really proud of what we’ve been able to create and push.«